New Hope Network’s team of experts takes a look at the big picture for 2023 and examines how natural and organic product trends will evolve in the coming year
ANAHEIM, Calif., March 6, 2023 /PRNewswire/ — Natural Products Expo West from Informa Markets, part of the New Hope Network family of brands, has announced five trends to watch in 2023, which will be on display in the exhibit halls at the largest event in natural and organic industry annual event. Expo West, held March 7-11 At Anaheim Convention Center, plans to host more than 3,000 exhibiting companies and more than 67,000 registered attendees with tens of thousands of new products on display hitting store shelves soon.
The majority of trends focus on sustainability, which is proving to be the primary motivation of many new and emerging entrepreneurs, a key factor in corporate commitments, and an important “why” behind radical transparency and impact assessments. Other trends to watch at Expo West and beyond include new models for gaining consumer trust and a holistic, multi-system approach to wellness.
“It’s always tempting to focus on the hottest innovations of the year or the latest must-have ingredients, but it’s important to recognize that these trends are a reflection and manifestation of the much broader cultural forces that truly drive today’s natural products industry,” said Jessica Rubino, Vice President of Content at Informa Markets’ New Hope Network. “These general trends exist on a continuum, and Natural Products Expo West provides a front-row seat to watch them evolve.”
Compiled by a team of New Hope Network content experts and trend forecasters, the following five emerging natural and organic trends are set to grow in scope and prominence over the coming year. Learn more about these online trends.
Trend 1: The intersection of health systems
We have come to recognize how the gut influences all health systems in the body. The driving force is the vast human microbiome, colonies of microorganisms that outnumber human cells by 10 times. Consumers learn it, but the learnings are often not actionable. Companies addressing this trend are investigating how foods and supplements can support a healthy microbiome and educating about how a healthy microbiome means better brain health, better heart health, and even improved mood and mental health.
Trend 2: meeting climate commitments
In the diverse sustainability space, many mission-conscious brands are bringing climate solutions to market. Carbon accounting and carbon-neutral or carbon-negative commitments are making the rounds for emerging and established brands. Such commitments and initiatives can not only build consumer trust and have a positive environmental impact, but also, as is the case with the transition to renewable energy, help cushion a brand’s production costs in the face of oil price volatility. A potential outcome? Help keep consumer prices low when fossil fuel prices are high.
Trend 3: There is no transparency like radical transparency
Given food technology, climate change, inequality issues, and the continued use of vague terms such as to do the housework Or sustainable, consumers want to know who, what, where, when, why and how of the products they buy, and they depend on brands and retailers to help them navigate. Certifications, audits, and dietary guidelines can help; companies can also achieve transparency by disclosing company goals (and progress), ingredient lists, and new initiatives. The key to success is being clear, authentic and truthful, which also means being vulnerable.
Trend 4: Born of sustainability
As more consumers become aware of the relationship between food and environmental health, the founders are offering food and other CPG products with environmental solutions at the forefront. These companies become businesses whose mission is to use food and agriculture to solve problems such as climate change, biodiversity loss and social justice. The environmental mission is so embedded in their value proposition that it is a key driver of consumer decision-making. Storytelling, including on packaging, plays an important role in bringing these mission-driven concepts to market, so more entrepreneurs are likely to share their solution-driven journeys.
Trend 5: The “underwriting” of everything
Meal kits allow people to cook at home and eat healthier. Personalized nutritional subscriptions offer pre-sorted supplements tailored to the needs and goals of the consumer and a model that encourages adherence to that diet. Both of these could fit into a retail universe, as smart retailers give their customers a reason to shop regularly and help customers achieve their wellness goals while they’re in-store.
To learn how the trends identified last year at Natural Products Expo East 2022 will continue to evolve in the market in the coming year, read more online. These include product trends such as CPG Nurtures Biodiversity, Quantifiable Impact, Joyfulness Abounds, Diversifying Investments and Wellness Transcends the Label. For examples of the best new CPG products that will drive the industry forward, check out the full list of Expo West 2023 NEXTY award winners.
Natural Products Expo West attendees can delve into product trends and retail insights from a panel of experts during The State of Natural & Organic’s information-packed keynote on Wednesday, March 8. Attendees will learn about the next steps in product innovation and join the conversations driving positive change within the natural and organic products industry.
Follow @NatProdExpo on Instagram, Facebook and Twitter! Visit @Natural Products Expo on LinkedIn to participate in ongoing conversations. Natural Products Expo is a business-to-business show and is not open to the public.
About the New Hope Network
New Hope Network leads the industry in healthy lifestyle products. With solutions for the full supply chain of manufacturers, retailers/distributors, service providers and ingredient suppliers, the network offers a robust portfolio of content, events, data, research and services advisory. Through all of its actions, New Hope Network aims to cultivate a thriving, high-integrity CPG and retail ecosystem that creates health, joy, and justice for all while rejuvenating the planet. For more information, visit www.newhope.com.
About Information Markets
Informa Markets creates platforms for industries and specialty markets to trade, innovate and grow. We provide opportunities for market participants around the world to engage, experiment and do business through face-to-face exposures, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including pharmaceuticals, food, medical technology and infrastructure. As the world’s leading market builder, we bring a diverse range of specialty markets to life, unlocking opportunities and helping them thrive 365 days a year. For more information, please visit www.informamarkets.com.
SOURCE New Hope Network