New children’s book ‘This Little Farmer Went to Market’ helps fund early childhood programs

This Little Farmer Went to Market Written by award-winning author B.J. Hennessy, and illustrated by award-winning artist Mary Ann Fraser. New Project Book First Edition for Young Readers

The new children’s book aims to enhance literacy and early childhood education programmes. The “Buy One, Give One” model makes a great gift for a purpose!

When paired together, this little farmer who went to market and the Up Up Company is a great gift set and helps make a difference in our community”

– Jake Adams, Chief Development Officer, Southwest Human Development

Phoenix, Arizona, USA, September 20, 2022 / – A great book can stimulate a young reader’s imagination and foster a lifelong love of reading. To help improve early literacy and put more quality children’s books into the hands of young children, Southwest Human Development, one of the nation’s largest nonprofit organizations dedicated to early childhood development, has published its second children’s book, This Little Farmer Went to Market. With every book purchased, a book is donated to a family in need.

This little farmer to market follows the journey our food takes from farm to market. By engaging young readers with bright colours, distinctive foods, and characters representing diverse backgrounds and communities, this small-to-market farmer provides children and their parents the opportunity to learn, discuss, and explore together where food comes from and how it reaches families – in this case, the local farmers market. Written by B.G. Hennessy, known for her work on the award-winning Corduroy children’s book series illustrated by Mary Ann Fraser, The Little Farmer Went to Market is a must for every child’s home library.

This young farmer who went to market was selected from manuscripts submitted to the National Children’s Book Script Competition for the First Edition Project in 2017. The selection committee included a former member of the Caldecott Selection Committee, Cathy Short; Founder of the Small Free Library, Todd Ball; Former “Mr. Roger Guar Writer, Elizabeth Seamans; Brandy Stewart, Children’s Book Buyer at Changing Hands Bookstore and a diverse group of early childhood experts and enthusiastic supporters of early literacy initiatives.

As part of Southwest Human Development’s commitment to early childhood literacy, sales of This Little Farmer Went to Market also include a “buy one, give one” concept where the nonprofit organization donates a book to a child or family in need for every copy sold.

This small-to-market farmhouse is available for sale online at and, along with brick-and-mortar sites including Changing Hands Bookstore, Bookman’s Entertainment Exchange, and Agritopia Farm Store.

In addition to online and retail purchasing opportunities, the nonprofit participates in community events throughout the Phoenix area. Starting in November, representatives from Southwest Human Development will sell copies of The Little Farmer Went to Market at two farmers markets in Phoenix: the downtown Phoenix farmers market and the Uptown Phoenix farmers market. There will also be a chance to meet the author, BG Hennessy, at select farmers’ market events.

On November 12, 2022, members of the Southwest Human Development Literacy Team will host a story event and miniature gardening activities for young children at Bookman’s Entertainment Exchange. The free event will take place at their location in Phoenix at 8034 N. 19th Ave. , 2:00 p.m. to 4:00 p.m. Reservations are not required to attend.

Southwest Human Development distributes more than 115,000 books for children annually, and the organization started this Literacy Project as a solution to finding affordable, high-quality children’s books. The organization’s first book, Up Up Up, sold more than a thousand copies and the non-profit organization has donated more than a thousand books to children who would otherwise not have access to high-quality books.

“This little farmer who went to market together is a great gift set and helps make a difference in our community,” said Jake Adams, chief development officer for Southwest Human Development. “As a parent who reads to two children every night at bedtime, I have learned how important it is to communicate with my children about a great story. Building a bond on a love of reading is key to developing early childhood literacy.”

Learn more about this little farmer who went to market, up, and human development in the Southwest at

About Southwest Human Development

Southwest Human Development is Arizona’s largest nonprofit organization dedicated to early childhood development. Recognizing a child’s early experiences and relationships lay the foundation for all future development, Southwest Human Development’s 40+ comprehensive programs focus on young children – as young as 5 – and their families in the areas of child development and mental health, Easter disabilities services, time-based literacy Early Start Program, Child Care, Vocational Education and Training. Founded in 1981, Southwest Human Development serves 135,000 children and families each year. Learn more at

Charlotte Schaff
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