Xiaomi International Internet Business announces its “Go Global” strategy at MWC

The smartphone manufacturer wants to fully explore MIUI’s potential with the global tech industry, especially with developers, content providers, game partners and marketers.

Barcelona, ​​Spain, March 6, 2023 /PRNewswire/ — Xiaomi’s International Internet Business Department (IIB), the Chinese consumer electronics maker’s global Internet business division, wrapped up their performance at Mobile World Congress (MWC), one of the biggest events on the calendar for the global mobile technology industry, by announcing its “Go Global” strategy for the year 2023, expanding its collaborative relationships with global partners and exploring new business opportunities in Internet services.

Over the course of a few days, Xiaomi’s IIB management team met with customers and partners from all over the world at the event in Barcelona, from global tech giants to promising start-ups, to content providers, to advertising agencies and developers. “The business value of MIUI has not yet reached its full potential as we are still exploring new markets. We are very excited to be here Barcelona to reach a wider audience and turn possibilities into opportunities for success,” he said Chan LiuGeneral Manager, International Internet Business Dept., Xiaomi.

Xiaomi offers a wide range of internet services for smart TVs and smartphones with MIUI, an independent and customizable mobile operating system developed by the company. As of Q3 2022, there were 563.9 million monthly active users of MIUI in more than 100 markets worldwide, with more than 422 million outside mainland China. The large user base supports Xiaomi’s international Internet business in multiple regions, such as app and game distribution, content integration services, user growth and customer success.

In the third quarter of 2022, the company’s revenue from foreign Internet services increased 17.2% year-on-year to 1.7 billion RMBa quarterly high, and the share of total Internet service revenue rose to 24.2%, also a quarterly high.

At MWC, one of the core topics for IIB was game partnerships, which has helped many game developers grow users. “Our gaming partnership with Xiaomi’s IIB has been a great success, thanks to the company’s huge user base, as well as MLBB’s accurate and efficient distribution and promotion. We look forward to continuing to work with Xiaomi’s IIB to expand into more markets, and extending the reach of our outstanding mobile game to a wider audience.” XinZhangdirector of MLBB Partnership Development.

With regard to IIB content integration services, the focus is on how to create an entertainment ecosystem with content providers to provide value to users. “Partnering with Xiaomi’s International Internet Business Team has allowed us fast and direct access to millions of MIUI users around the world. The fame allows us to bring great video content to more people and let everyone enjoy a better entertainment experience.” Cecilia Wang saidhead of online marketing, Kwai.

IIB works with leading partners in the industry to help brands and app developers with their user growth. AVOW, a global app growth company specializing in mobile OEM user acquisition and headquartered in Germany, confirmed to strengthen its partnership with IIB at MWC. “Working with Xiaomi’s IIB is not just about having access to one of the world’s largest user bases, it’s also about getting the right user insights that matter to our customers. It’s a great pleasure to work with Xiaomi’s IIB- team – it is effective and always responsive and they put as much dedication into their work as we do at AVOW. Both teams have the expertise in user growth and together we enable developers and marketers to reach their target audiences,” says Robert Wildnerco-founder and CEO at AVOW.

IIB also had discussions with Taboola and Glance about content collaboration on MIUI’s multimedia platforms, such as the Wallpaper Carousel (lock screen) and Mi Browser.

“Going global is our goal for 2023. We expect to be able to cover more markets with a complex of services, benefiting both our partners and consumers. We are open to all forms of collaboration based on MIUI and our smart TV . MWC is just another step on our big journey.” said Chan Liu.

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company whose core is smartphones and smart hardware connected by an IoT platform.

Xiaomi embraces our vision of “Make friends with users and be the coolest company in users’ hearts”, constantly striving for innovations, high-quality user experience and operational efficiency. The Group relentlessly builds great products with fair prices to help everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. According to Canalys, the Group’s market share of smartphone shipments worldwide was No. 3 in the third quarter of 2022. The Group has also established the world’s leading consumer AIoT (AI+IoT) platform, with 558 million smart devices connected to his platform from September 30, 2022, with the exception of smartphones, tablets and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022the Group made the Fortune Global 500 list for the fourth time, at number 266, an increase of 72 places compared to 2021.

Xiaomi is part of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

To learn more about Xiaomi as a company, visit https://www.mi.com/global/discover/newsroom.

SOURCE Xiaomi Corporation

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